Unibet’s Maria Rebrands and Launches Revamped Web Site in Mid-February
On the web gambling operator Unibet announced today it is to launch an overhauled form of its online gaming brand Maria later on this month. The company said that the overhaul would include a fully responsive front-end site in addition to a brand tonality that is new. Hence, the it might https://beatingonlinecasino.info/ be diversified in a bid to become more appealing to both feminine and male gambling customers.
Unibet purchased Maria Holdings Ltd. back 2007 for the amount of £54 million. It shall now be rebranded as Maria Casino in most the areas it operates by mid-February. The launch would be to take place in three phases. The website that is overhauled go on February 8 in Estonia. It is to be launched in the UK on 15 and will go live in Denmark, Finland, the Netherlands, Norway, and Sweden a day later february.
What is more, it shall shift its offering from online bingo to casino games due to the fact latter have proved to be much more popular among gambling customers. Therefore, the brand should be able to target both male and players that are female.
The online casino games are offered across all available networks. The Maria Casino web site will have its logo design and branding revamped. Brand New personalization features and dashboard will be introduced. Dersim Sylwan, Head of Marketing for Maria, explained that even though internet site will be one ‚with a touch that is feminine‘ they have been now intending at expanding their customer base such that it include both male and female gambling clients.